Learning is at the heart of Coventry's success and at any one time over 45,000 people are engaged in work related training. The city's colleges are committed to designing and delivering bespoke courses to meet employers' needs. The new £100 million Learning Quarter at the core of the Swanswell Initiative will provide modern, state of the art education facilities to promote life long learning.

Coventry has a large, diverse and readily available pool of labour resource. The city has a population of over 306,000 people; there are 1.14 million people within a 30-minute drive of the city centre. The catchment area within this time includes Warwick, Leamington Spa, Solihull and the South of Birmingham.

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