The regeneration of Coventry City Centre is truly multi-faceted. The major developments shown in this section are key to our success, but so too are a number of other themes brought together in the Coventry Development Plan.

The Coventry Development Plan provides overall guidance towards the themes of: Avibrant and entertaining market place; a living heart; warm and welcoming public spaces; accessibility for all; and good design and management. These themes are fundamental to the quality and success of our city and will incorporate events, housing, environmental improvements, lighting and marketing. They create the big picture into which everything else fits.

Events
Building on a number of successful events, CV One's events team is now responsible for the development, planning and delivery of a programme of more than 20 annual events in Coventry, most of them focused on the city centre. The programme is a fundamental component of Coventry's regeneration plans.
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Housing
Attracting more people to live in the city centre is vital in achieving the aim of becoming a safer and more vibrant area. The private housing market has recently taken off, and shows no signs of slowing. 800 new homes have recently been completed, with a further 200 planned to start shortly. An additional 700 are programmed over the next two years.
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Environmental improvements
Two approaches are being taken to address environmental improvements in the city centre. CV One is engaging in a range of improvements to create a cleaner, safer city centre environment. City Development Directorate is also leading on a variety of major environmental improvements that will complement the major landmark developments recently completed and those still to come in the future.
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Lighting
A strategy for lighting the city centre has been developed by Speirs and Major, internationally renowned lighting specialists. Unique lighting projects are now boosting the night-time economy by making the city centre a safer, more vibrant and exciting place to visit and spend valuable leisure time. The strategy also provides guidelines to further improve the quality and security of the city centre by night.
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CV One
Unique in this country, CV One combines operational responsibility for the management, promotion and development of the city centre with responsibility for tourism and conference desk work. CV One aims to create a cleaner, safer and more welcoming and attractive city centre. And to change both perception and reality in the city as a whole.
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Marketing
The perception and image of the city centre are crucial to its future viability. Asuccessful programme of promotional work has already been undertaken. The city continually aspires to raise awareness and influence decision-makers, investors and end users - locally, nationally and internationally.
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